Case Study
Advanced Demand Side Management
Website Development, Creative, SEO
The Brief.
ADSM is at the forefront of challenging the country’s all-powerful household water retailer names, by offering the market more competitive prices with Government backing.
The company was in need of a website as bold as their mission; that’s where we came in. The Website Nerds were tasked with developing a streamlined website that takes users on a clear narrative of the ADSM business model. As a B2B service provider, it was vital ADSM’s website presented the brand on a large scale.
Our Approach.
Research
In order to deliver a successful website, we set-off by spending time with the company CEO to understand the company’s mission and objectives. As a B2B provider, we also took time to understand their potential clients.
Planning
Before initiating creative, we set out a forward-thinking plan to effectively understand the scale of the project and lay down achievable timed goals. Additionally, we continued to work with the company CEO to ensure we were successfully visualising their ambitions.
Brand Refresh
We worked alongside King & Tuke to refresh the ADSM brand inline with our new vision. Whilst retaining the brand’s current integrity, a revised logo was introduced and a fresh tone of voice led by bold imagery.
Website Development
Led by the new brand guidelines and powerful messaging established in the rebrand, the website was developed, informing the direction for all digital artwork.
Delivery
The new website was sent live and supported by new campaigns, which were rolled out across a variety of communication channels:
MailChimp, Twitter, Facebook, GoogleAds.
A Great Success.
ADSM has been able to clearly communicate their services to large businesses both in the UK and Internationally with a compelling narrative website. Strategic distribution of newsletters and Google Ads, in addition to Search Engine Optimisation has supported the launch of their new water TApp™.
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